The UK betting market is multi-billion pound industry and there are so many different options out there for bettors, with many online UK bookmakers all competing for your business. What this means, is that we have a very competitive space, filled with many exciting options, and an opportunity to spread your portfolio, as you look to create the ultimate online betting experience.
With such a big landscape though, it is important not only to know which bookmakers are offering the best odds and promotions, but also the online betting sites with the best reputation. A bookmaker’s reputation is made up of many different facets, but the main thing is to ensure they are regulated by the UK Gambling commission, while also offering excellent customer support, so you always feel safe depositing money and betting with these bookmakers. We will only ever recommend UK bookmakers that uphold a strong reputation in these areas.
Below, you will find our latest selection of best betting sites, as identify the leading bookmakers for July 2024.
For a quick and general overview of the best UK betting sites, you can see our top 10 UK Bookmakers below.
These 10 bookmakers all hit on all the key categories we look for in an online bookmaker, and as a result, make the list of leading betting sites. While there may be a different list for a specific sport or betting feature, these are the ten that comfortably cover all bases, and have a strong reputation not only with WhoScored, but within the industry as a whole.
When you look at these sort of lists, you will always find bet365 and that is a testament to the product they have created and they service they provide to online betting users. Whether you are a desktop user or a mobile app user, bet365 offers an excellent betting experience, and thanks to their wide-range of sports, and particular focus on live streaming and in-play betting, they hit all the right notes!
While every bookmaker in the UK will lean towards offering the best Horse Racing and Football product to capture main bulk of bettors’ needs, bet365 know it is paramount to offer deep markets on smaller sports, and excel in the likes of Golf in particular. They have for example expanded their Each Way Extra feature to cover both Horse Racing and Golf, and punters who like to bet on the latter love the flexibility of securing more each way places.
One of the major factors that help a customer decide which bookmaker to join next is the sign up offer available to new customers, and bet365 ranks well in that category. The latest bet365 sign up offer will see customers bet £10, get £30 in free bets, an excellent welcome bonus, that gets your betting journey off to a flying start. These £30 in free bets will be paid into your new account win or lose, making it a desirable offer to claim.
The fun doesn’t stop with new customers though, existing customers always have fun ways to bet with bet365, whether that is claiming one of their famous bet365 Super Boosts, entering free-to-play games for Football and Horse Racing, and much, much more.
Here at WhoScored, we think bet365 is currently the best overall betting site.
Pros: Deep Markets for all Sports, Best in class live streaming options, bet365 Super Boosts add to already competitive odds
Cons: bet365 app is not the most expansive, Payouts can be slower at times
WhoScored Betting Rating: 4.8/5
Here at WhoScored we have always enjoyed our betting experiences with Betfred, and that is no surprise given how long they have been one of the most trusted and reliable online bookmakers in England.
Betfred is one of the best betting sites in the UK for promotions, as they are often providing free bets, odds boosts, and money back offers on Horse Racing and Football in particular.
During the football season, there will be no better place than Betfred when it comes to Goalscorer betting, with Goal Fever, Double Delight, and Hat Trick Heaven all proving particularly popular existing customer offers, especially during the Premier League season.
While many bettors obviously focus on the two main sports, Betfred also sponsor major rugby events like the Betfred Super League, Championship, and Challenge Cup, making it a brilliant betting site for Rugby fans.
New customers will start their journey with the bet £10, get £50 Betfred sign up offer, one of the most generous welcome bonuses on the market, and this makes them an incredibly appealing option from the jump.
With our football data driven approach, we particularly enjoy Betfred’s focus on Goalscorer bets at WhoScored and recommend them as one of the leading UK bookmakers.
Pros: Excellent betting site for new and existing customer promotions, Good Coverage of sports like Rugby and Cricket, Good market depth for leading sports
Cons: Can often be beaten on price, Not as much focus on niche sports
WhoScored Betting Rating: 4.7/5
Even those that are not interested in betting would have seen or heard of Paddy Power, as they are one of the best, if not the best marketed brands in the UK bookmaker market. They know exactly how to appeal to sports fans, and can often be found producing some of the best content on social media.
Behind these marketing campaigns though is one of the strongest UK betting sites, and one you have certainly enjoy betting with, especially if you are a Football fan, which we suspect you are as a visitor to WhoScored.
With one of the best reward clubs on the market, and fun existing customer promotions like Million Pound Drop, there is always something for everyone at Paddy Power.
They offer a reliable betting app, plenty of betting markets and competitive odds, so there is every reason to sign up for a Paddy Power account today.
Claim the Paddy Power sign up offer today and you will bet £10, get £50 in Bet Builders an extremely generous offer, on a popular betting market.
Pros: Among the best live betting bookmakers, Constant all customer promotions, Strong betting markets
Cons: Bet builder sign up offer won’t suit all customers, Payout speed not the quickest
WhoScored Betting Rating: 4.7/5
If you have ever looked at online betting or even betting in your local high street, then you will no doubt have come across William Hill, one of the most popular betting sites in the UK.
Once you load up William Hill, it is easy to see why they are so popular, as they offer excellent betting markets, a wide range of sports, and some of the very best odds.
You will find a strong focus on Horse Racing and Football with William Hill, as you have with all the other leading UK bookmakers, but if you do prefer betting on more niche sports, William Hill presents that option as well. This makes William Hill one of the go-to bookmakers for UK punters.
Similar to bet365’s super boosts, William Hill offer their own ‘Epic Boosts’ and many other existing customer promotions, so there is always something to keep you engaged.
The star of the show though is the William Hill sign up offer, which will give new customers the chance to bet £10, get £60 in free bets, split across both sports and casino.
Pros: Biggest sign up offer on the market, Strong reputation, Excellent betting promotions
Cons: Focus on mobile betting means lack of optimization for Desktop site, Improvements to be made on the in-play betting section
WhoScored Betting Rating: 4.7/5
The newest entrant to the UK bookmaker market on this list, BetMGM have quickly made themselves at home this side of the pond. It took a long time for BetMGM to expand beyond the US, but now they have, they grasped this new opportunity with both hands.
Free-to-Play Games like Golden Goals and existing customer promotions like Golden Acca make BetMGM one of the better football betting sites, and they continue that same theme when it comes to Horse Racing as well.
Daily Horse Racing boosts, money back as free bet promotions, and plenty of odds boost for all customers, BetMGM had quickly inserted itself into the list of best UK betting sites.
Just like William Hill, you can bet £10, get £60 in free bets as a new customer, which again makes BetMGM one of the most appealing options.
If you are new to BetMGM and are yet to sample just how good of a betting product they offer, now is the time to get involved.
Pros: Best new customer offer, Excellent all customer promotions, Competitive odds
Cons: Mobile app could be improved, Limited support options, More Payment Methods would be ideal
WhoScored Betting Rating: 4.5/5
Many will argue Sky Bet are one of the better UK bookmakers, and if you feel they should be higher on this list, we won’t argue, as they are certainly one of the better betting sites for football.
WhoScored readers can rely on Sky Bet to offer the markets you need to use the stats from our website to build epic Bet Builders, and they are always offering either free bet promotions, or epic offers, like Money Back as Cash on big horse racing meetings.
Super 6 is one of the most exciting free-to-play football games we see throughout the season, where you can wish huge cash prizes, when predicting six correct scores. Use the data found on WhoScored to help you on your quest to win big with Sky Bet and Super 6.
The latest Sky Bet sign up offer will see new customers claim £30 in free bets, when they bet anything on sports for the first time. Simply make a £10 deposit, bet any amount you want, and £30 in free bets will hit your account – win or lose.
Pros: One of the leading football betting sites, Regularly offer odds on novelty and specials markets, Good betting app
Cons: Could offer cash out on more sports, Conservative odds, More Payment Methods would be welcomed
WhoScored Betting Rating: 4.4/5
Like William Hill, we have been used to seeing Ladbrokes on our high streets for years, and they have carried that customer base over to their online betting site as well.
Football fans will love betting with Ladbrokes, with a dedicated section to Accas, and this makes them a well-used site week to week during the football season.
A reliable app and an easy-to-use desktop site, Ladbrokes has made the seamless transition from one of the most popular high street bookmakers, to a fantastic online option as well.
New customers can bet £5, get £20 in free bets when claiming the Ladrokes sign up offer, so join today and see why this bookmaker is still one of the top 10 betting sites in the UK.
Pros: Great football betting product, Good Live Streaming Options
Cons: Odds can be beaten at times, Support channels could be improved
WhoScored Betting Rating: 4.2/5
BetVictor is another bookmaker you are likely well aware of, as they market themselves well across television and radio, and have a solid product to match.
As one of the better betting sites in the UK for sports like Tennis and Cricket, BetVictor is great for those looking to spread their betting portfolio across several sports.
Solid in terms of football betting and markets, WhoScored readers will find plenty of value in opening an account with BetVictor as well, and their welcome offer will get you started on the right foot.
Bet £10, Get £30 in free bets, when you claim the BetVictor sign up offer and place your first qualifying bet with the bookie.
Pros: Wide range of sports offered, Excellent customer service, Good betting app
Cons: Could offer more promotions to existing customers, Bet Builder product should be improved
WhoScored Betting Rating: 4.2/5
The beauty of signing up for a Betfair Sportsbook account, is that you can also use the same login to bet on the Exchange, so you are really getting two betting accounts in one.
Betting on Betfair Exchange is a completely different prospect at it is peer-to-peer betting where Betfair takes a commission on your winnings. This won’t appeal to everyone, but it is very popular with Horse Racing and Golf fans in particular.
Betfair Sportsbook is very popular among football bettors, and they offer a wide range of promotions, odds boosts and more to new and existing customers, making it an ideal option for WhoScored readers.
The latest Betfair sign up offer will see you bet £10, get £40 in free bets, so sign up today and claim this epic promotion.
Pros: Same account for Sportsbook and Exchange, Good for Promotions, Solid odds across sports
Cons: Users don’t enjoy casino product as much, For those that don’t use the Exchange, there might be better outright sportsbooks on this list
WhoScored Betting Rating: 4.2/5
Unibet’s live betting and streaming options probably don’t get talked about enough, and on the strength of their live features alone, they are one of the better UK betting sites.
For football fans this is ideal, because many users will want to place bets during the games, as they watch the action unfold in front of their eyes.
Unibet offers a strong stats hub when following football and other sports via the app and desktop site, and we think live sports bettors should take a look at what Unibet has to offer.
The Unibet sign up offer won’t be for everyone, as unlike the offers elsewhere, where you are guaranteeing free bets, Unibet allows you to bet up to £40, and if you lose, you will get your stakes back as a bonus. This means you can only unlock free bets as a new customer if you lose.
Pros: Excellent Live Streaming and Live Betting options, Good Sports market coverage, Competitive odds
Cons: Sign up offer limited, Live Chat for support needs improvement
WhoScored Betting Rating: 4.1/5
One of the ways UK bookmakers will grab your attention is through free bet offers. Whether this is a sign up offer or an existing customer offer, the best betting sites in the UK will consistently give away opportunities to earn free bets.
For most, the free bet offers you will see will be the new customer offer, for example bet £10, get £30 in free bets. Once you have chosen your favourite UK bookmaker though, you will find ways to earn free bets, whether that is through free-to-play games or a reward for betting a certain amount in a week or a month, which is normally branded as a “rewards club”. Sometimes the most popular betting sites just give away completely free bets during big events as well, as a way to boost activity.
Below we will look at the best betting sites for free bets, where we consider the strength of their new customer offer, and the frequency in which they give away completely free bets, or rewards for betting activity as well.
First on the list is Betfred, who offers the perfect blend of an excellent new customer offer, and brilliant existing customer promotions throughout your time with the betting site.
The bet £10, get £50 Betfred sign up offer is one of the best on the market and there are only a couple of UK bookmakers who are offering slightly more in free bets when you sign up.
Where Betfred excels, is that they continue to offer Free Bets to existing customers, whether that be as a reward for betting a certain amount, your stakes returned as free bets if your bet loses, and more.
Here are a couple of free bet offers from Betfred for Existing Customers:
Football free bets like these above will be added to Betfred once the new club season starts, so check back for more.
As you can see, there are many ways to claim more free bets from Betfred even as an existing customer, making it overall the best UK bookmaker for free bets, both as a new and existing customer.
William Hill is one of the UK bookmakers that can actually beat Betfred’s sign up offer, and that is because you will bet £10, get £60 with them as a new customer.
The fun doesn’t stop there though, as William Hill are well known for being one of the betting sites that will give away additional free bets throughout your betting journey.
Here is a list of some common free bets William Hill give away to existing customers.
Given the strength of the new customer offer and the completely free bets they hand out during big events, William Hill is one of the best UK bookmakers for free bets.
Considering William Hill has made it into our list of top 10 betting sites, you should be looking to sign up anyway, but their free bet promotions certainly help.
While bet365’s sign up offer of bet £10, get £30 doesn’t quite match up to Betfred or William Hill’s promotions, their existing customer offers are very good.
Firstly, bet365 tend to give away free bets in the form of a free-to-play game. During football season, you will see the 6 Scores Challenge game, where the biggest rewards are huge cash prizes, but there are also many free bets available as consolations.
They also run ‘Goals Giveaway’ which is where you check in each day to see which match you have been allocated. How much you claim in free bets will be determined by the five games you get matched with each week, but you can claim as much as £50 in free bets.
With these huge football promotions and other offers like ‘bet £10, get £10 in Bet Builders’ which is available during big events, bet365 promises to be one of the best betting sites for free bets.
As one of the top UK bookmakers for several different sports, coupled with the fact you have multiple ways to claim free bets, bet365 rates as the best betting site overall.
As a WhoScored reader, you are more than likely here as you are looking for the best website to place your football bets. As a result, we have put together a list of the best UK Bookmakers specifically for those looking to bet on leagues like, the Premier League, Championship, La Liga, Serie A, the Bundesliga, Ligue 1, and more.
Here are our top 3 betting sites for football bettors in 2024.
Considering bet365 rated out as our best betting site overall, it is hardly surprising to see that it tops the list for the best football betting site as well.
Purely for the sheer coverage of football leagues, bet365 would have to rate highly, as it is unlikely that odds are not offered for the team or league you want to bet in.
With their acca boost, you can boost your potential profit by up to 70%, making bet365 one of the most desirable betting sites for football accumulator betting. Considering this is one of the more popular ways to bet during the football season, many will be drawn to bet365.
Another feature that football bettors enjoy on bet365 is the 2 goal up early payout. Whether you have backed a team as a single or as part of a multiples bet, your bet will be settled as a winner, as soon as your team takes a 2-goal lead in their game.
Add in free-to-play games like the 6 Scores Challenge, and bet365 is the ultimate betting site for football fans and bettors.
When it comes to what football bettors want out of a betting site, it can become quite subjective, but we have found so far that bettors can be won over with promotions, and Sky Bet offer some of the best.
Sky Bet are constantly offering price boosts, and while you can often find better value elsewhere when it comes to their standard pricing, they are at least fair in the value they provide.
One of their latest product changes is ”Acca Freeze” a new promotion they ran during the 2023/24 football season. This is where a user can freeze a winning result. You can only do this on one selection in your acca at any one time, so you need to think carefully. If you think your team’s lead looks precarious, you can freeze the result when they are in the lead, and focus your attention on other results.
Sky Bet is also an excellent platform for living betting, and for live streaming foreign football matches, so there is plenty to like about their football betting product.
Last, but not least, we have Unibet. They just snuck into our top 10 best betting sites list in the UK, and they have done the same here, being one of the very best football betting sites.
With excellent response time, great in-play stats pages, and plenty of markets to bet on, Unibet has become one of the go-to Live Betting Sites for Football, and as a result has to be considered among the best betting sites for Football overall.
If you find yourself betting in-play more often than you do pre-match, then Unibet is the best football betting site for you.
With Acca Boosts and Bet Builder Boosts up for grabs on Unibet, this is one of the ultimate platforms for football bettors in 2024.
Horse Racing is second only to Football in most popular betting sports in the UK, so it is important to know where the best place to bet on the sport is.
Below, is our list of top three betting sites for Horse Racing, as we consider the top UK bookmakers and their strengths and weaknesses when it comes to betting on racing.
Betfred is one of the most popular UK Bookmakers and offer everything Horse Racing bettors need from a betting site.
Best Odds Guaranteed is vital for punters and they offer this on all UK and Irish Racing at 8am on the day of the races. This is a great way to get the best value on your favourite horse each day.
Extra Each Way Places and odds boost on Lucky 15, 31, or 63 bets, Betfred is one of the best betting sites for Horse Racing promotions.
If you are looking for a Horse Racing betting site that is competitive with pricing and offers some of the best promotions on the market, Betfred is the choice for you.
A close contender for the best betting site for Horse Racing bettors and another extremely impressive option is William Hill, who like Betfred have mastered the art of managing a presence on the high street and online.
Top Price Guaranteed on the day of the race makes William Hill another standout performer in the Horse Racing betting space, and they offered more top prices than the industry leaders throughout the month of June 2024.
In addition to strong betting odds, William Hill also offer Extra Each Way Places, a Pick Your Places feature, and the Lengthen Your Odds promotion. All of these make betting on Horse Racing one of the best UK bookmakers for Horse Racing.
Paddy Power is another strong Horse Racing betting site, who’s odds and promotions rival those of Betfred and William Hill.
As one of their regular offerings, Paddy Power do ‘Daily Extra Places Races’ which means each and every race day, you will have an opportunity to extend your Each Way terms on a particular race.
It would also be wise to keep an eye out for the Power Prices advertised on site, as they give away enhanced odds on some of your favourite horses throughout the day.
Like Betfred and William Hill, Paddy Power offers great live streaming options for Horse Racing fans, making it one of the most beloved UK bookmakers for punters.
Golf is one sport where odds vary so greatly from bookmaker to bookmaker, as do Each Way place terms, so it is good to have a group of bookmakers you use for golf bets, rather than just relying on one.
Below, we will outline our three favourite UK bookmakers for Golf betting, based on factors such as Odds, Each Way Terms, and Market Depth.
bet365 offers everything you could want and more as a golf betting product, with their live shot tracker one of the best features.
The shot tracker is usually ahead of even the television coverage, making it a reliable place to follow an event, as you look to bet in-play, or simply keep up to date with your pre-tournament selectins.
With Each Way Extra, you are in control of your golf betting, as you can pick anywhere from 5 places to 12 places in each tournament, extending your place terms, with odds adjusting on a sliding scale.
For Top Finishes markets, Top Nationality bets, and multiple bets on the golf, there is certainly plenty of ways to bet on Golf on bet365.
Such is the appeal of betting on the Exchange during golf tournaments, we didn’t think we could do a top betting sites for golf list, without including Betfair. We would advise signing up via Betfair Sportsbook, so you can claim their bet £10, get £50 in free bets sign up offer, but once you are there, you can take advantage of both the Sportsbook and Exchange platforms.
The Sportsbook app is also great to have especially during majors as they are one of the bookmakers who offer 12 each way places for the majors. So if you are someone who generally reserves your golf betting for The Masters, the PGA Championship, the U.S. Open or the Open Championship, Betfair is your best bet.
Betfair is also one of the best places for multiples betting, which appeals to golf bettors who like to double up golfers across the DP World Tour and PGA Tours, and in top finish markets!
Boylesports quite often offer the most each way places to outright and first round leader bettors, only being surpassed by firms on major weeks. Offering 8 places each way as standard in full-field PGA Tour events captures the attention as punters, and that positives don’t stop there.
While bet365’s shot tracker ultimately gets the most praise and attention, Boylesports also offer an excellent product in this department, and they also offer live streaming at certain holes during particular events, making it one of the best bookmakers to follow your picks.
With their generous place terms, competitive odds, and excellent shot tracking and streaming services, Boylesports is one our favourite UK bookmakers for golf betting.
Tennis is one of the most popular sports to bet on, due to the frequency of matches played, and the thrill of betting in-play, whether that be set betting or game betting.
With over 10,000+ matches to enjoy each season, there is always Tennis to bet on, and that is why it is important to find the best Tennis betting site.
Here are our favourite Tennis betting sites in the UK.
Just as it is for Golf, Betfair is an incredible option for Tennis bettors because again, you get access to both the Sportsbook and the Exchange, and crucially there is Live Streaming where available.
Being able to stream a sport like Tennis is key, because you will want to follow along with the action, to know how the momentum is shifting one way or another in a Game or Set.
Betfair offers all the key betting markets for Tennis fans and covers a wide range of Tours, so you will find the bets you will looking for as a Tennis bettor, on the Betfair apps.
BetVictor is one of the best Tennis betting sites, as it offers plenty of markets, competitive odds and excellent in-play betting options, which is crucial for Tennis bettors.
Like Betfair, you will find markets for multiple tours and a wide range of matches covered, making BetVictor a one-stop shop for Tennis punters.
Where it falls down in comparison to Betfair, is its lack of Live Streaming options, but from a purely betting perspective, there is no reason to overlook BetVictor when it comes to betting on Tennis.
The statistics hub and graphics on the in-play Tennis pages are really some of the best we have seen, so we are happy to recommend BetVictor as one of the standout Tennis betting sites.
While bet365 is ultimately 3rd on this list, it has to be considered the most complete betting site and that is even the case when you consider Tennis in isolation.
Whereas Betfair and BetVictor seemingly put more of a focus on Tennis, bet365 are able to pour in the expertise they have garnered from other sports, back into Tennis and this leads to an excellent product.
Bet Builders and regular odds boosts and promotions make bet365 one of the go-to sites for Tennis, and while we don’t want to keep beating the same drum, this bookie really is the best in the UK in terms of ultimate betting experience.
Cricket is another sport like Tennis, where there is plenty of in-play betting activity and opportunity, as the game is slower, particularly in Test Cricket, and there is more time to react between moments.
Unibet made its way onto your list of top betting sites for its superiority when it comes to live betting and in-play betting, and that makes it a perfect option for Cricket bettors.
With live streaming, infographics, competitive odds, and good market depth, Unibet provides the perfect all-round experience when it comes to Cricket betting.
You won’t find a Cricket betting site that a better package than Unibet, so while there may be better odds or more markets at other sportsbooks, the live betting and streaming options with Unibet are eye-catching.
Betway offers much of what Unibet does for Cricket bettors and were it not for a lack of live streaming options, it would very much be a big rival for Unibet.
You will find all the bets you need for standout Cricket matches over on Betway, and even for the most avid fans and bettors, you should find the markets and matches offered plenty.
In-play betting is good at Betway and you should take full advantage of having an account with Betway as well as Unibet, as you look to take advantage of the best promotions from both.
Betway’s Free Bet Club will see you claim £10 in free bets, when you bet £25 on sports trebles and accumulators, so there are definitely ways to get in on the action with this UK bookmaker.
No Cricket betting sites list would be complete without bet365, which as it does with every other sport in the UK, offers one of the most complete and brilliant betting products to Cricket fans and bettors.
In-play betting is very good over at bet365 and with the simplicity of the app, the competitiveness of their betting odds, and the depth of their markets, there is very little reason to look beyond bet365 for Cricket betting.
You might find it unnecessary to keep flagging bet365 as one of the best options, but ultimately they are often one of the top 3 candidates for sports specific bettors, and should be mentioned.
The popularity of Formula 1 continues to soar, with Netflix’s Drive to Survive bringing the sport to an even wider audience, and that has increased casual betting on race days.
Outright betting, whether that is a Race Winner or a Podium Finish are some of the most popular bets of course, but there is also plenty of interest in markets like Fastest Lap. Punters will also bet on qualifying before the race starts, so it is important your bookie offers it all, when it comes to Formula 1 betting.
Here are our top three Formula 1 betting sites.
William Hill offers the perfect blend of market depth, competitive odds, and great in-play coverage for the Formula 1. There is no more complete betting site for Formula 1 bettors than William Hill, and it is evident that the UK bookmaker has made a concerted effort to lead the way in this sport.
On William Hill you will find the season-long and raceday outrights, but also practice sessions, qualifying betting, and much more. If you are following Formula 1, and there is a bet you want to place, William Hill almost certainly offers it.
If William Hill doesn’t offer the bet you are looking for during any given Formula 1 week, the #YourOdds feature will come in useful.
Odds boosts are regularly offered on race weeks by William Hill, so look to them for your Formula 1 betting in the UK.
bet365 once again makes it way into one of these sports-specific lists, and the reason it is chief among some of the best Formula 1 betting sites, is the fact they are the only bookie offering Formula 1 Bet Builders.
Having the chance to add multiple legs to one bigger bet on the Formula 1 offers plenty of appeal, and as one of the most popular betting types, regardless of sport, it is a huge advantage that bet365 is able to offer Bet Builders to F1 bettors.
Like William Hill and all the other top F1 betting sites, bet365 also offers competitive odds and very deep betting markets, so there is no need to look elsewhere when it comes to betting on Formula 1 or any Motorsport of your choice.
BetVictor would be at the top of this list if their in-play betting was better for Formula 1, but it is otherwise on par with William Hill and bet365. All three of these bookies excel in other sports as well, so you should already have an account with them, and can take advantage of their Formula 1 betting product.
BetVictor offers all the betting markets you pre-race, in-play and throughout the season, so sign up for a BetVictor account today and start betting on the Formula 1 this season.
The best thing about the UK betting landscape is that it is constantly evolving. As such, here are three new UK bookmakers who we think you should be signing up for an account with, in 2024.
BetMGM launched in the UK at the tail-end of 2023, and in 2024, it’s first full year as a UK bookie, it has quickly established itself as one of the best betting sites.
Their bet £10, get £60 sign up offer is one of the best on the market, while their existing customer promotions like Golden Acca and Golden Goals make it the perfect bookmaker to for the Premier League season.
A great sportsbook and casino product under one website/app, BetMGM is one of the best new betting sites in the UK.
BetMGM will rely on their exciting odds boosts, excellent existing customer promotions, and their worldwide reputation to challenge their biggest rivals in the UK bookmaker market.
WhoScored Betting Rating: 4.5/5
Betano has been one of the leading betting sites for a number of years across Europe, but has now made its way to the UK betting market, as part of the BVGroup.
They pride themselves on the strength of their In-Play Betting, Bet Builder product, and their Enhanced Accumulators, so there is every reason to use Betano, especially for this upcoming football season.
Betano were the official betting sponsor of Euro 2024, and showed their hand with a number of excellent betting promotions, particularly odds boosts on England to win, and we should expect plenty more in that respect going forward.
A good betting app and site, powered by one of the most respected betting groups in the market, Betano is the ideal new betting site for UK users.
They will lean on their experience in Europe to challenge the best in the UK market, as they look to fight their way to the top of another betting market.
WhoScored Betting Rating: 4.2/5
AK Bets operated solely as an on-course bookmaker, before launching their online betting site at the start of last year. Now in it’s first full year in the online betting space, AK Bets is proving one of the best UK bookmakers for those looking to bet on Horse Racing, Football, Golf, and more.
Focused on value, AK bets pride themselves in providing the best odds on the market for a number of sports, and while their place terms of 5 places 1/5 odds isn’t ideal, they are always offering the best prices on golf. As such, if you are looking to bet on a golfer win-only, AK bets is the place to be.
AK Bets has a strong social media presence with podcasts and marketing campaigns keeping them at the forefront of bettors minds, and their slick app and desktop website backs up their desire to be one of the go-to UK betting sites.
To keep up and even overtake existing betting sites, AK Bets will rely on their aggressive pricing, in Horse Racing and Golf markets in particular.
WhoScored Betting Rating: 4.1/5
We have already seen major events take place this year, with the Cheltenham Festival, the Grand National, and Euro 2024 all in the rearview, but there is still plenty to look forward to as we get into the second half of the year.
Here are the major sporting events left to bet on in 2024:
Bet Builders have become one of the most popular ways to bet, especially when it comes to Football, and if your chosen betting site doesn’t offer an excellent Bet Builder platform, it is time to look elsewhere. Let’s look at the best betting sites for Bet Builders.
In a surprise to absolutely no one, bet365 lead the way in another category, as they are truly the best betting site when it comes to placing Bet Builders in 2024.
The important factor to consider when looking for the best Bet Builder sites, is how many markets are offered. Some bookies offer more markets than others, especially on Football, and some bookies don’t offer a full range of these markers in their Ber Builder product.
With bet365, you can bet on just about any market you could want when it comes to Football, which is the sport most will want to use this for. Goalscorer markets, player shots, shots on targets, tackles, fouls, cards, it is all on offer with bet365 and that is important.
While Football will be the most popular sport for Bet Builders, there is a interest in this betting type in other sports as well, and one offers it on more sports than bet365. The rise of the Same Game Parlay was huge in the US, and this the UK equivalent, so Bet Builders for US sports will be popular as well, which bet365 covers brilliantly.
When you also consider the Edit Bet and Cash Out features, there is no better way place to compile your Bet Builders than bet365.
Coral is another leading UK bookmaker and one that offers an excellent Bet Builder product, as they are one of the only ones to allow cash outs on individual legs and the Bet Builder as a whole.
They offer Bet Builders on matches from over 100+ football leagues and competitions, and that makes Coral one of the most comprehensive Bet Builder offerings.
So if you are looking for one of the best football Bet Builder betting sites, try the Coral BuildABet option today.
Another bookie that has put a focus on their Bet Builder offering is William Hill, and throughout August they will be offering a ‘Bet Builder Xtra’ promotion. This is to celebrate the return of the football season, and will give you a 25% boost on any English Premier League, English Championship, or Scottish Premiership match throughout the opening month.
This promotion alone is obviously not enough to endorse this as one of the best Bet Builder betting sites, but their competitive odds, 2 goals up promotion that also applies to multi bets, and the market depth on offer with their product, William Hill is one of the better sites for this type of bet.
Many bookmakers offer you the chance to request a bet, some through social media, others through email, or a product form. No matter how your chosen bookmaker offers this feature, it is important that it is on offer, otherwise you fall behind other sites.
There is nothing more frustrating than wanting to place a bet and not finding odds or a market for it, so check out your bookmakers request a bet feature, and see how it stacks up among the best, which we have outlined below.
One of the underrated features of request a bet betting sites, is just making it clear the option is available. Some bookie do such a poor job of advertising it, that you wouldn’t know you can pick out your own bet.
Betfred are very good at promoting their #PickYourPunt feature, that you know exactly where you can request a bet and the types of markets you can asked to be added to your bet.
With a big betting limit on their #PickYourPunt request a bet feature, which currently stands at £25,000, Betfred is our top choice for serious punters looking to build and bet on their own unique bets.
Paddy Power smash it out of the park on social media, and one of the leading reasons for that, is their willingness to interact with their audience.
One of the ways Paddy Power interact with their followers is their #WhatOddsPaddy feature. This is one of our favourite request a bet promotions, and they are certainly among the most responsive. While your bet might not always make the cut, you can expect a reply from Paddy Power which is important.
You can send a tweet to @PaddyPower with #WhatOddsPaddy to take advantage of this feature, or access it via Same Game Multi betting platform.
Like Paddy Power, Betfair are very interactive and responsive on social media, and their #OddsOnThat feature ranks among our favourites.
You are not restricted to markets they offer, you can request your own bet with any type of market, and it is then down to Betfair to see whether they can offer you the bet you are after.
There is also an #OddsOnThat tab on the Betfair Sportsbook app and website which shows some popular selections that have already been requested, and it is worth checking in here, to see if anyone was thinking along the same lines of you, and already requested the bet.
Some betting sites offer Acca Insurance, which means you can protect yourself against a tough result, normally just one team letting you down in an Accumulator. Knowing this will make your more confident in including that extra team in your acca, and also give you some relief, normally in the shape of a free bet, if one team lets you down – Learn more about the best sites for this promotion, below.
Betfred’s Acca Flex offers bettors the chance to claim up to £10 back as cash if just one leg of their accumulator lets them down.
No other bookmakers that provide Acca Insurance will give your money back as CASH if you lose, and this is what makes Betfred stand out when it comes to this feature.
This applies to football accumulators with 5+ legs, making Betfred’s Acca Flex an excellent option as the football season draws closer.
The max refund is £10 and the minimum of five legs might put some off, but for those who enjoy putting 5 or more teams in their accumulators, the £10 max refund should be plenty, and the cash refund is the real kicker.
Paddy Power offer a max refund of £20 which is double that of Betfred’s, but they will pay this out as free bets, which have a 7-day expiry. This means you will to use your free bets within a week and you are forced to keep betting with Paddy Power. For most users this will be fine, but it is something to be aware of.
The other huge positive with the Paddy Power Acca Insurance promotion is the fact you only need to include four legs in your bet, versus five which is the minimum set out by Betfred.
For many this would be the preferred offer, due to the bigger max refund and the lower minimum selections, but you just need to decide if you prefer the max refund which is lower but paid out in cash, or the higher refund, but paid out in free bets.
Rather than Betfred being #1 and Paddy Power #2, they are essentially 1a and 1b!
With BoyleSports’ Acca Rewards, you have the choice of Acca Boost or Acca Insure, and it is the latter which is our focus.
Like Paddy Power you can get a max refund of £20 paid out in free bets if one leg of your 5+ leg accumulator lets you down.
BoyleSports offers a blend of Betfred and Paddy Power’s Acca Insurance promotions, because the minimum leg requirement is the same as Betfred’s (5) but the max refund is the same as Paddy Power’s (£20) and it is also paid out as a free bet like the latter.
If you are looking for an alternative to your two favourite Acca Insurance betting sites, BoyleSports is the one!
Early Payouts have been a thing with bookmakers for years, but it used to be on outright bets, like a team winning the Premier League once they were so many points ahead. Now, you are getting early payouts on a game-by-game basis, making single and multiple bets that much more exciting.
Here is a list of our favourite Early Payout bookies.
Looking for an Early Payout offer? Then bet365 is the UK bookmaker for you, as there is simply no bookie that offers better Early Payout promotions than the leading sportsbook in the UK. Whether you are betting on Football, the NBA, or the NFL, bet365 has ways to reward early winners.
The most famous of these early payouts is the 2 Goals Ahead Early Payout promotion, which as the name suggests, will see your Football bet settled, if your team takes a two-goal lead at any point during the match. That could be an early 2-0 lead in the first 10 minutes, or your team going 3-1 up in the 75th minute, either way, as soon as your chosen team goes two goals ahead, your bet will settle. Unlike other bookmakers that offer this same promotion, you will not have to bet a team at different odds to get in on this promotion, your bet at standard odds will just automatically settle if they take a two-goal lead. If it’s a single bet, your bet will win, and if it part of a multiple bet like an acca, that selection will be marked as a winner. This offer is available in 80+ competitions.
Where bet365 stands out among the rest is with the number of sports they offer Early Payout on. Rugby Union, if your team takes a 15-point lead you win. Baseball, if your team takes a 5-run lead, you win. Ice Hockey, your team goes 3 goals up? You win. If your team took an 18-point lead in the NBA this year you would have won, and it will be the same in the upcoming NFL season, if your team goes 17 points ahead.
This is a comprehensive set of Early Payout offers from bet365, and they pay out at the standard odds, making it an excitement offer. There is nothing better than betting on a Football accumulator, and seeing multiple games settled early, so take advantage this season.
Many people are likely aware that bet365 offers Early Payout, but some won’t know that BoyleSports not only offer the same, but offer it comprehensively across many sports as well!
BoyleSports offer the same 2 goals ahead offer for Football bets. In Tennis, you will get paid out if your players goes 1 set ahead, while you will also get paid early if your Darts bet takes a 4-leg lead.
BoyleSports have focused on different sports to bet365, such as Gaelic Games (7 points), Boxing (after a Knockdown), Snooker (3 frames ahead), and Cricket (if the opening partnership scores 75 runs). In addition to these different sports, BoyleSports also require just a 17-point lead for an Early Payout in the NBA, 14 in the NFL, and 15 in both Rugby League and Rugby Union. This means their Early Payout terms are generally more generous across the board.
bet365 still just gets the nod as the amount of leagues they cover in Football and they speed in which they settle a bet is ideal, but BoyleSports really offer their own great Early Payout feature.
Sky Bet also offers a 2UP Early Payout promotion, but unlike bet365 and BoyleSports, they only offer it on Football, and they dedicate different odds to the market.
Let’s take an upcoming match between Ipswich and Liverpool as an example. Currently, Liverpool are 1/3 to win that match, but if you want to be covered by the 2UP promotion, you need to bet in a different match odds market, where they are 3/10 to win. The odds are ever so slightly inferior backing them in the 2Up market, but it’s still a great offer.
Sky Bet only offers this on Football and you do need to bet in a specific market to claim it, but they do save themselves by offering very similar odds, or in some cases the same match result odds in these markets.
Live Betting or In-Play Betting is on the rise, and while it has long been the case that you could bet throughout a sporting event, UK betting sites are definitely putting a bigger emphasis on Live Betting going forward.
Bookies pride themselves on loading times, refresh times, and general speed of their app when trying to bet in-play, and those with the best stats and graphics to help you make an informed bet in play are certainly leading the way in the industry – let’s look at our favourites.
Unibet is our favourite in-play betting site, and if it is live betting that you are focused on, we think this will be the betting site for you.
With real-time updates, great in-play betting graphics and great reaction times to bets being placed, Unibet offers it all for a live betting market.
Football, Golf, and Tennis are just some of the leading sports Unibet offers solid live betting markets on, and with their superior live streaming services, there are many ways to follow your bet with Unibet.
Just based on the sheer number of sports they offer in-play betting markets on, their competitive odds, easy-to-use live betting hub, and their live streaming options, Unibet tops our list for live betting sites.
Parimatch has its own dedicated live betting section and for in-play bettors it easy to find your next bet on your favourite sport.
With its unique in-play layout, excellent data and real-time updates, Parimatch hangs with the best of them when it comes to live betting sites in the UK.
Their live streaming is not quite as comprehensive as Unibet’s which is where it falls behind its competitor slightly, but there is still plenty of sports action to follow on the site, and for those just looking to bet first, this is a great option.
If you are looking for a new live betting site in the UK, you won’t be disappointed with Parimatch.
For the most part the same can be said about BetVictor, who offers some of the very best live betting options across several spots. Their downfall is their lack of live streaming, which fails to meet the heights of Unibet’s.
If you are just looking to add a bet or track an existing one though, and you are not too worried about following the event itself, then BetVictor is another excellent live betting site.
BetVictor has a sterling reputation in the UK bookmaker market, and their live betting markets certainly factor into that.
Below is the criteria we have used to single out the best betting sites, which you might find you interpret differently than we have above.
Use this guide to choose the right betting site for you, so you can make the most informed decision as you sign up for a new bookmaker in 2024.
Here are the key considerations when it comes to picking the right betting site for you in 2024.
Most Frequently Bet Sport – First, you are going to need to consider which sport you bet on the most. We have outlined the top three betting sites for a number of leading sports above, and while any betting site from our top 10 will cover your chosen sport in good depth, there are some sites that are certainly better than others. Which sport you focus on the most should certainly have an impact on picking the right betting site for you.
Value Sensitivity – Are you a bettor that is led by the best odds, and determined to get the best value. If so, then you are going to want to constantly check odds comparison sites like oddschecker, to see which betting site is offering you the best odds. Some punters will just pick a betting site from the jump and then stick with them, without needing to check the odds, but for sports like Horse Racing and Golf in particular, you should make sure you are always getting the best value, as the returns can be dramatically different based on your bookie.
Favourite Betting Types – Love placing Bet Builders? You are going to want to pick bet365. Looking for the best place for Live Betting? Then pick Unibet. We have outlined some of the best bookies for different categories such as Bet Builders, Live Betting, and Acca Insurance, and this will help you make an informed decision on your next bookie.
Market Depth – You might be someone that bets on the same leagues in the same sports all the time, in which case market depth won’t bother you too much. If you are someone who wants to bet on different leagues and teams, different markets, and different players, then you are going to want to find the betting sites with the best market depth. Among the top 10 betting sites we have listed above, we have highlighted are favourite UK bookmakers, and they wouldn’t have made the list if their offering was basic, so you can rest assured any betting site on this page can be considered as having strong market depth.
Live Betting and Streaming – How important is live betting and streaming to you? If you are someone who is an avid live bettor, then you are going to want to use one of the top three betting sites for live betting. If you are a player who wants to stream all the action as you follow your bets, then you will need to find the best betting sites for live streaming. If tracking and placing bets live is important for you, that has to come under consideration, when choosing the right betting site for you.
Mobile App Review – You will want to consider your betting style. Are you someone who regularly bets on mobile rather than desktop? If so, you are going to want to look at how your chosen betting sites’ mobile app has been reviewed. It would be a shame to sign up for a betting site dur to their odds or market depth, but then realise you want to bet on the go more, and the mobile app isn’t up to standard. Keep this in mind when making your choice.
Payment Methods – For most, being able to deposit via cards is going to be enough. Some however, might prefer the safety of PayPal or the convenience of Apple Pay when it comes to depositing or withdrawing funds, in which case you want to make sure you pick a betting site with the widest range of payment methods. Skrill and Neteller are also popular payment methods often provided as an option by UK bookmakers.
Withdrawal Speeds – Some bookmakers are faster than others when it comes to giving you your winnings, make sure to peruse a bookmakers lead times when it comes to withdrawals, when you are picking out your chosen betting site.
Licensing – We will only ever recommend fully licensed UK bookmakers that have been licensed and governed by the UK Gambling Commission. Make sure if you are looking into any other betting sites that we haven’t mentioned, that it is the same case for them, as you do not want to unknowingly sign up with an unlicensed bookmaker.
Free Bets and Existing Customer Promotions – All of the UK bookmakers will offer some sort of enticing offer to new customers, something along the lines of bet £10, get £30 or bet £10, get £40, but which bookies step up and offer free bets and promotions to existing customers. Make sure your chosen betting sites have a strong reputation for rewarding existing customers, before you sign up, as you do not want to be forgotten about once you get past the initial sign up stage.
Customer Support – If customer support is going to be important to you, and you are not someone that likes to reach out to a bookmaker on social media, you are going to want to find the bookies that offer the best customer support. This means finding a bookie who offers email support, telephone support, and has a live chat function as well.
